Offine and Online Marketing
What is ONO? ONO means ''Offline and Online'' but also ''Online and Offline'', indicating the two-way flow between the online and the physical world we call it Offline, especially retail and ecommerce, but also between brand marketing and shopper or point-of-sale marketing efforts to influence purchase decisions.
Why Online Marketing is better than Offline Marketing?
Digital marketing has become the go-to platform for many professional services firms. Compared to traditional marketing, online efforts are easy to measure and, interestingly enough, often less expensive.
Why connecting Offline and Online Marketing?
In an era where online marketing is crucial to business success, it can be easy to forget to includeoffline marketing . However, this could prove to be a big mistake.
Incorporating offline data in a marketing campaign can strengthen online marketing ROI through deeper insights into your organization’s customers and their behaviors in the real world.
Most modern-day marketers understand this. They know that customers switch between physical and digital worlds freely while they move through the buyer’s journey.
This makes Offline-and-Online - also known as ONO - marketing an effective way for businesses to reach customers at all touchpoints to drive engagement and sales.
How offline and online marketing approaches work together to support brands?
When implemented together, offline and online marketing techniques can support and amplify one another, creating a unified strategy. Below are Common Offline and Online Marketing Techniques.